In a world obsessed with 10-step skincare regimens and full-coverage glam, Hailey Bieber’s recent Beauty Secrets on Vogue stripped-down morning routine is a quiet rebellion—and a sign of a growing shift in beauty culture. Her latest Vogue Beauty Secrets video is more than a peek into a celebrity’s skincare shelf; it’s a masterclass in the art of doing less—and glowing more.
Skin Minimalism: The Glow-Up Philosophy
Coined from the fusion of skincare and minimalism, skin minimalism (or “skinimalism”) is a movement centered on prioritizing skin health over makeup, cutting down on excessive product use, and embracing real skin texture. Hailey’s routine embodies this ethos perfectly: no cleanser, no contour, and definitely no fuss.
Instead, her morning ritual revolves around hydration, protection, and natural enhancement—all achieved in under ten minutes. See how to create your own skincare routine based on your skin type here.
Let’s Break Down Her Routine—And Why It Works
1. Water Rinse Only—Ditching the Morning Cleanse
Instead of stripping the skin with cleansers, Hailey simply rinses with water. Dermatologists increasingly support this, especially for dry or sensitive skin. By skipping cleanser, she’s preserving her skin’s natural oils and overnight treatments.
Takeaway: You don’t need to wash your face twice a day to have clear skin—especially if your nighttime routine is working.
2. Hydration Before Anything Else
Her first step is a hydrating face mist, followed by her hero product—Rhode Glazing Milk—which delivers that signature dewy glow. The idea is to give skin what it craves first thing in the morning: moisture.
Takeaway: Prioritize hydration before you think about coverage. Plump skin always looks more youthful.
3. Sunscreen as the Only “Non-Negotiable”
While many skip SPF indoors or in cooler weather, Hailey never does. Her preference? Lightweight, milky sunscreens that protect without clogging pores or leaving a white cast.
Takeaway: If you only do one thing in the morning, let it be SPF. Seriously.
4. Minimalist Makeup, Maximum Impact
Rather than layering foundation, she dabs concealer just where she needs it—under the eyes, around the nose, and on the chin. Add clear brow gel, a hint of blush, faux freckles, and her signature glossy lip, and she’s done.
Takeaway: Strategic application beats full-face coverage—every time.
Why This Routine Resonates Right Now
Hailey’s routine isn’t just a reflection of her personal aesthetic—it taps into a broader beauty movement where:
- Simplicity is chic
- Healthy skin is the new foundation
- Time-saving routines feel more human and relatable
In an age where we’re bombarded with product launches and influencers promoting 12-step routines, Hailey’s pared-back approach is refreshing. It invites us to rethink what “put together” actually looks like.
Want to Try It? Here’s How to Build Your Own “Skin-Minimal” Morning Routine
Inspired by Hailey, here’s a basic structure you can follow:
You don’t need celebrity status (or a Rhode contract) to get that fresh-faced glow. Here’s how to recreate Hailey’s 5-minute skin-first ritual with products you probably already have:
Step 1: Just Rinse
Skip the cleanser—use lukewarm water only
This preserves your skin’s natural moisture barrier, especially if you’ve applied skincare the night before.
Step 2: Mist & Hydrate
Reach for a facial mist or lightweight toner
Look for ingredients like hyaluronic acid or glycerin to boost hydration and prep your skin for the day.
Step 3: Glow It Up
Apply a glow-enhancing serum or moisturizer
Use something similar to Glazing Milk—think milky, dewy, and full of humectants. Massage it in with your fingers for extra circulation.
Step 4: Protect with SPF
Never skip sunscreen
Opt for a milky or tinted SPF with a lightweight finish. This step locks in glow while shielding your skin from damage.
Step 5: Minimal Makeup (Optional!)
Enhance, don’t cover
- Dab concealer only where needed
- Brush up brows with clear gel
- Add a touch of cream blush
- Dot on faux freckles if you like
- Finish with a hydrating lip balm or gloss
Final Thoughts: Less Can Truly Be More
Hailey Bieber’s morning routine isn’t groundbreaking in complexity—but that’s exactly the point. It reflects the growing desire for realistic beauty, where looking good doesn’t have to mean doing the most.
In a world full of filters, maybe it’s time we all embraced a little more real skin, real life, and real routines.
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